How to Launch your Own Talent Marketplace Software with a SpaaS

If you are interested in launching your own on-demand talent marketplace, also known as a SpaaS (Staffing Platform as a Service), there are a few key steps you should follow.

Step 1: Research and Plan

Before launching your SpaaS, it is important to conduct thorough research on the market and your potential competitors. This will help you identify any gaps in the market and ensure that your platform offers something unique. You should also create a detailed business plan that outlines your goals and business model.

Step 2: Choose the Right Type of Tech Solution

Choosing the right technology is crucial when launching a SpaaS. You will need a platform that is user-friendly, scalable, and secure. Look for a technology provider that offers customizable solutions and has a proven track record in delivering successful staffing platforms.

One type of on-demand platform includes the option for various integrations for front and back office such as payroll or ATS providers. Another option is full-stack which handles full-cycle recruitment built into the system.

Step 3: Build or Buy Your Platform

Once you have chosen the right technology, it's time to decide whether to build or buy your platform. Building will involve designing the user interface, creating an onboarding process, and integrating payment gateways. You should also ensure that your platform is mobile-responsive, as many users will want access it via their mobile devices.

On the other hand, you may be in the market to shop for a solution. You’ll need to consider price, degree of customization, and importance of speed to market. One advantage of buying a platform is that because the tech infrastructure is already set up, you can enter the market much quicker than spending years building the platform.

Step 4: Invite your candidates and clients

You can easily add your candidates and clients through onboarding processes built into the platform. If you are a start-up and are still growing your client or candidate pool, you can leverage social media platforms, job board integrations, marketing campaigns, or referrals to help attract people to the platform.

Step 5: Launch and Market Your SpaaS

Once your platform is ready and you have your candidates and clients onboard, it's time to launch and market your SpaaS. There may be some initial testing and training involved ensure your users have the best experience, but on-demand platforms are meant to be user-friendly and mostly automated with as little human intervention as possible.

By following these steps, you can launch your own successful SpaaS and tap into the growing on-demand talent marketplace. If you’re interested in learning more about an SpaaS full-stack, out-of-the-box option, feel free to schedule a call with a Wolf Sales member here.